Photography 3: Sustaining your Practice

Course Level: 3 (HE6) | HE Credits: 40 | Approx. Duration: 12 months at 8hrs/week

In this course you will continue building the skills that you need to operate as an independent professional photographer. You will gain detailed knowledge of the photography market and photographic industry and develop interpersonal, professional and business skills to interact in complex commercial environments with minimal supervision. You will be encouraged to develop awareness of ethical considerations and professional codes of practice. You will have the opportunity to demonstrate a resourceful and entrepreneurial attitude and establish fruitful partnerships with potential clients, audiences and organisations. Following the development of a negotiated marketing and publishing plan, you will disseminate and make public the portfolio that you develop in Major Project: body of work using appropriate professional and commercial channels.This course will also provide direction and encouragement for you to identify opportunities for further professional development.

Level 3 study overview

When you get to this final level of study, it is essential to view all three courses as a cohesive programme of study. You have four years in total, as a maximum, to complete this entire level, but in practice most students will spend two or three years bringing their final work to a conclusion and ready for assessment. In fact you will enrol on the first two courses (Contextual Studies and Body of Work) at the same time, and study them in parallel, since your learning on the first course will inform the second and visa versa. The big advantage of studying in this way is that you will have two different tutors for each of these courses, giving you a rich breadth of perspective as you study. The final course, Sustaining your Practice, is about getting your work out in the public domain in a professional way. It makes sense to embark on this course once you are well underway on the first two courses. This will normally be mid way or two thirds of the way through your study of the first two courses. You will have a third tutor to support you through this final course. You must submit the first two courses (Contextual Studies and Body of Work) for assessment at the same time, and may submit the final course, Sustaining your Practice, for formal assessment at a later point OR alongside the first two courses.

Aims

This course aims to:

  • A1 Support for you to develop detailed knowledge of the photography market and photographic industry
  • A2 Develop your awareness of ethical considerations in relation to professional codes of conduct.
  • A3 Develop the set of skills interpersonal, professional and business skills necessary to operate successfully in a commercial photographic environment within ethical boundaries.
  • A4 Help you publish and disseminate your body of work by developing professional relationships with markets and audiences.
  • A5 Further develop your critical, analytical and evaluative skills so that you can identify and develop opportunities in your professional practice.

Outcomes

On successful completion of the course you will be able to:

  • LO1 demonstrate comprehensive knowledge of the photography market and commercial dimensions that underpin a successful photographic practice (A1)
  • LO2 fully evaluate the ethical considerations of professional codes of conduct (A2)
  • LO3 operate in complex commercial contexts requiring the application of specific interpersonal, professional and business skills (A3)
  • LO4 disseminate your body of work by establishing relationships with audiences, clients and markets with minimum guidance (A4)
  • LO5 analyse, review and evaluate information relevant to your professional practice and identify opportunities for professional development (A5)

Course content

The syllabus will facilitate an exploration of the photographic industry and established professional standards of photographic practice. It will hinge on knowledge and skills that you need to develop a comprehensive plan for making your work public. The ultimate aim of this plan is to ensure that the portfolio of work that you build in Major Project: body of workreaches a wider audience. The components are:

  • Negotiated development of a marketing and publishing plan for your body of work (Major Project).
  • Contract law, copyright and licensing of visual material.
  • Marketing and representation, professional associations.
  • The photography market, professional outlets for your work.
  • Digital asset management, portfolio presentation in print and online using professional tools.
  • Funding opportunities for personal work – grants, awards and crowd funding.