This course enables you to build on the practical skills introduced in Graphic Design 1, develop your critical and contextual understanding of graphic design, begin to locate your practice in a professional context by undertaking client led projects, and start to define your own voice and visual language within your work. The relationship between a client, brief and graphic designer is central to the practice of graphic design, taking this context as a starting point this course will explore this relationship, supporting your understanding of how to apply creative problem solving techniques, understanding the needs of clients and audiences, finding effective ways of communicating your ideas and developing the critical skills to evaluate the results. You will explore how to design for information graphics, logos and publishing; understand print processes and how to prepare your artwork for printing, and develop your use of layout. A practical and contextual understanding of typography is important to graphic design and this will be developed through examining typography and type design in more detail. Your learning log will be used to document and reflect your learning journey and location of your practice. Developing critique and self-reflective skills are important in helping defining your own visual language and assessing the effectiveness of your visual communications, these will be supported through written feedback, peer interaction and tutor feedback.
- A1 develop the visual language, practices and processes of graphic design across a range of contexts;
- A2 develop the skills for the critical evaluation of own work and the work of others
- A3 apply creative problem solving, research and idea development techniques to a range of graphic design contexts, including clients and other audiences;
- A4 explain how to select, test, apply and evaluate graphic design skills and techniques
- A5 provide an opportunity to select and apply appropriate methods of visual and written communication
On successful completion of the course you will be able to:
- LO1 generate visual research and outcomes that show some personal visual language (A1)
- LO2 show a critical and contextual understanding of graphic design practices (A2)
- LO3 demonstrate an ability to apply creative problem solving to client led briefs (A3)
- LO4 present evidence of selection, testing, application and evaluation of graphic design skills and techniques (A4)
- LO5 reflect on your own work and that of other artists (A5)
- Overview of graphic design in a range of contexts: information graphics, logo design and identity, publishing and desk top publishing, and digital graphic design.
- The practice of graphic design: application of creative problem solving; working to a brief, and understaning the needs of an audience and client; exploration of techniques in researching, developing, visualising and presenting ideas.
- Visual literacy: an introduction to symbols and their application in logo design and information graphics; exploration of visual language in the work of contemporary and historical examples of graphic design.
- Typography and layout: An introduction to type design through appreciating the anatomy of a typeface, exploring key type designers, more detailed typography classifications, use of kerning, design of letterforms and logos. More complex layouts for a range of contexts: use of columns and the grid, increased use of desktop publishing.
- An introduction to commercial print processes: CMYK and spot colours, use of overlaid colours, trapping, bleeds, paper choices, forms of binding, print finishing, and preparing artwork for print.