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Visual research in action

Case study: The Tale of the Toothpaste

All design briefs begin with research questions. These questions should hopefully lead to ideas, that can be turned into possible design practice. 

What follows is a case study showing, in very simplified form, typical research that might take place to find an appropriate look for a new brand of toothpaste.

Download the Toothpaste Research slideshow here as a pdf.

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Posted by author: Peter Lester
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