Visual research in action | The Open College of the Arts
Welcome school and college leavers of 2020! Browse the arts courses you can study with OCA, and our webinars about studying with us.
Explore #WeAreOCA
Skip Navigation

Visual research in action

Case study: The Tale of the Toothpaste

All design briefs begin with research questions. These questions should hopefully lead to ideas, that can be turned into possible design practice. 

What follows is a case study showing, in very simplified form, typical research that might take place to find an appropriate look for a new brand of toothpaste.

Download the Toothpaste Research slideshow here as a pdf.

Voiced by Amazon Polly

Posted by author: Peter Lester
Share this post:

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to blog listings