Visual research in action
Posted: 02/11/20 09:06 |
0 Comments
Case study: The Tale of the Toothpaste
All design briefs begin with research questions. These questions should hopefully lead to ideas, that can be turned into possible design practice.
What follows is a case study showing, in very simplified form, typical research that might take place to find an appropriate look for a new brand of toothpaste.
Download the Toothpaste Research slideshow here as a pdf.
Posted by author:
Peter Lester
OCA News: Illustration
Posted: 02/03/23 10:16
2 Comments
Earlier this year we contacted attendees to our ‘group work’ sessions to obtain feedback...
Read more
A Childhood Mystery Solved
Posted: 02/02/23 02:13
4 Comments
When I was a child, I used to drive my family mad because I...
Read more
Writer’s Block (From the Perspective of a Composer)
Posted: 16/11/22 11:09
4 Comments
The creative process and the editorial process are completely different things. When you are...
Read more
The Quentin Blake Centre for Illustration
Posted: 27/09/22 11:43
2 Comments
Last week I was lucky enough to have tickets for the Open House Festival,...
Read more
Back to blog listings