Designing books is no laughing matter
Chip Kidd, the American graphic designer and author explores the role of the book cover to give form to stories and ideas. Reflecting on his first graphic design lesson, in which his tutor said you can either show the content, describe the content, but never both. Kidd presents how this fundamental idea of respecting an audience’s intelligence by not over stating an idea has played out in his work. It’s an excellent demonstration that decision making in graphic design is driven as much by philosophical positions as aesthetics, that to create a first impression through a book design you need to intrigue as much as inform the reader.