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Best laid plans - The Open College of the Arts

To find out more details about the transfer to The Open University see A New Chapter for OCA.

Best laid plans thumb

Best laid plans

Logo-and-name
There we are. Now you know. The Open College of the Arts has a new logo. The plan was to unveil the logo on Monday. And then the December copy of the BJP plopped through the letter box. In November. And in it, an advertisement we thought nobody would see until well into December.
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[Original image by Jeffrey Martin from his Art of Photography submission]
There are actually two logos. The main logo (at the top of this post) and the contact logo (below) where we give the telephone number and the main web address.
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So what’s different and why the change?
The principle difference is we have simplified the logo to emphasise the ‘A’, which is indicative of our passion for the arts, and included the full college name. Since the last logo refresh in 2008, it has become clear that search engines are the way that many new students find us. If you search for OCA you will find it a crowded place. We do not expect anyone will stop using ‘the OCA’ as the familiar way of referring to us. But we think the new logo is clearer, retains the passion while looking more professional.
The logo is part of bigger body of branding work and you will see other presentational changes in the coming months. The one thing you can be assured is that this was not, and will not be, a costly exercise for the College. The development work was shared by our in-house designer Leanne Oates, working with trustee Simon Hill who is Managing Director of Vidar Media who gave his time freely.


Posted by author: Genevieve Sioka

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