Dawn Woolley, Author at The Open College of the Arts

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Dawn Woolley

Looking at Adverts: 9

Posted: 30/04/15 12:27 | 23 Comments

This 2015 ‘beach body ready’ advert has resulted in mass protests, posters have been defaced and a very public and acrimonious argument is currently playing out between the CEO of the company and feminist activists. So what is it about this image that has caused such offence?

Looking at Adverts: 8

Posted: 09/04/15 09:57 | 9 Comments

The next instalment of Dawn’s blog; “If a great poster can win an election, what can we hypotheses about the outcome on the 7 May?”

Looking at Adverts: 7

Posted: 27/02/15 11:46 | 6 Comments

In psychoanalysis fetishism is a form of sexuality in which a single aspect of a person, such as their hair colour or foot size, becomes the dominant source of attraction for the fetishist. Sometimes the real body of another is dispensed with entirely, and an inanimate object, such as a shoe, is desired instead.

Looking at Adverts: 6

Posted: 27/01/15 09:31 | 2 Comments

It is not uncommon for advertisers to link products to other things, to give them ‘added value’ in the eyes of the consumer. In this installation Dawn looks at Diesel’s ‘global warming ready’ campaign.

Looking at Adverts: 5

Posted: 22/12/14 10:32 | 7 Comments

Because Christmas is fast approaching, and this will be my last blog of the year I wanted to write something positive and uplifting – to talk about seasonal adverts without resorting to cynical ‘bah humbug’ criticism. I am afraid I have failed…

Looking at adverts: 4

Posted: 14/11/14 10:04 | 20 Comments

The latest advert for the Coop Bank leaves Dawn with unanswered questions

Looking at adverts: 3

Posted: 14/10/14 02:28 | 6 Comments

Dawn gets to grip with Lurpak

Looking at Adverts: 2

Posted: 15/09/14 09:53 | 10 Comments

This advert is striking. The framing and point of view is unusual, and the combination of black and white tones with blocks of vivid yellow creates a bold design. But I have mixed feelings about it because I immediately recognize that the style has been ‘borrowed’ from a well-known photographer. That doesn’t mean that the […]

Looking at adverts: 1

Posted: 01/09/14 12:25 | 34 Comments

Many people are unaware of it but whenever we look at an image we interpret it’s meaning by identifying the things that are depicted and deciphering what they mean. When I take photographs I think carefully about the objects I am including in the frame and the ones I leave out. Each object adds information […]